Packaging is Complete (and a lost puzzle)

Posted: May 21st, 2010 | Author: | Filed under: production | 1 Comment »

The slipcover for GET LAMP is complete.  I just got a sample in the mail, and it looks fantastic. I put the packaging in the slipcover, looked it over – it’s a nice piece of work. I’ll be fine living with it for years hence, as I’ve had to do with the BBS Documentary’s packaging.

I’ll take some good photos of it after I get back from the European premiere of GET LAMP, being held at SIGINT.  They’ll replace the ones on the pre-order page.

One small (in terms of importance) problem happened during the making of the slipcover, which I wanted to mention both in the context of how I liked putting puzzles in this documentary, and how you have to always expect unusual reasons that prevent you from doing stuff, once actual physical processes are in place.

So I had to put something into the packaging that rewarded effort, and wouldn’t be discovered for a while, and be pretty out there. So here’s what I originally planned:

The slipcover is basically a loop, glued at the bottom, with a flap to close one side. If you’ve seen the BBS Documentary’s packaging, it’s very similar.

In my design, I put writing along the glued flap. The only way to see it would be to destroy the packaging.

Along the flap, was the following riddle, in both Telugu and English:

Andamaina cheruvu lo / Muddanki pitta / Mootiki bangaaramu / Tokato neellu taagutundi (mp3)

In a pretty lake / Is a wet bird / Wears gold on her nose / And drinks with her tail

I won’t spoil the riddle here.

So this little conceit got all the way through the production process until it was time to be finally printed. At that point, some gnome deep in the printer’s bowels came back and vetoed the printing on the glued flap. Years of experience had taught that extending the printed surface onto the flap and printing on it would cause the package to fall apart sooner rather than later – even the relatively small text would contribute to that.

If there’s one thing I’ve learned, it’s to listen to the guy in the back office who touches the hardware. If the issue is moral or tradition, push it. If it’s mechanical or safety, listen. Find another way to express what you want. So that’s what’s happened here.

So now I have all the pieces except the DVDs themselves. And that part’s being worked on, I assure you.

And when your package of GET LAMP continues to hold together for years to come, thank that guy in the printer’s office.


One Comment on “Packaging is Complete (and a lost puzzle)”

  1. 1 Eric said at 12:45 pm on May 26th, 2010:

    Laantaru!

    Very clever and appropriate. It’s a shame it won’t be included, but at least you got to share it with us!


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